Hari the Hadron

Saturday, June 04, 2005

CORPORATE SOCIAL RESPONSIBILITY – A PROFITABLE VENTURE IN ITSELF

The inspiration to this blog is from latest post "Stand up comedy??" in Ravi’s blog on civic amenities in Bangalore and Chennai. He had made a mention therein that Corporates in Chennai are looking at profitability even in discharging their Corporate Social Responsibility (CSR) towards the society. I do agree with him that it only goes on to show the degenerating human values here.

But I for once feel there is definitely a lot of profitability even in discharging CSR in both tangible and intangible forms. It is just that some of the Corporate leaders in Chennai lack that lateral and indepth vision to realise the potential. It is wrong to use the word profit in CSR, but the fact remains that even with the profit motive the society stands to gain a lot.

It is a well known fact that today the human resource is the single most important asset of every company and every day a new concept and principle is being evolved to improve the efficiency of this resource. A lot of gimmicks and exercises are being done to remove the stress out of the human resource to make them more productive. The amount being spent on these exercises atleast in professional organisations is quite substantial.

Proper discharge of CSR by the all the Corporates as a unit would go a long way in removal of stress from the employees mind. For example if certain basic facilities like garden, super market, hospitals, bus shelters etc. are provided in every locality, the children would have pollution free playing facility resulting in a more healthy body one one side and reduction in accidents on account of playing in roads. This means the earning member has to spend lesser money and time on the safety and healthy upbringing of his child. Again the home maker would find it easier to get all the amenities for home without depending on the earning member to help out. All these would go a long way in the family responsibilities playing very minimal role in the minds of the employees and they getting more focussed on their office work. This would result in increase in efficiency, quality of output and lastly a huge reduction in expenditure on stress reduction, all tangible gains.

Again the employee will be more committed to the organisation, being aware of its contributions to the cause of his family in general and society in particular. This is an example of intangible gain and there is also a tangible gain in the sense of reduced labour turnover.

This is just an example. There are many other ways in which CSR efforts can be implemented for long term gain for both the society and the Corporate world, only that one needs to look at both as part of the same macro-system.

10 Comments:

  • Hi Everybody. please feel free to comment,even criticism would be a compliment.

    By Blogger hari, at 2:20 AM  

  • The Tatas and Birlas were pioneers in CSR. CSR is one of the reasons why they have been able to sustain for such a long time.

    By Blogger Kaps, at 9:56 AM  

  • Kaps said what I wanted to. In my school days, I have heard abt the CSR of Tatas from our family friend who used to work there. Slowly but steadily, TATA became my dream organisation.

    Is CSR applicable only for big organisations? Is it feasible for small & medium scale businesses to do that?

    By Blogger Chakra Sampath, at 3:47 AM  

  • CSR became popular since the govt. itself was incapable of doing things that it should have been doing. I have a suggestion to the government - let them auction off all the "antha thalaivar silai" and "intha thalaivar silai" to some foreign museum (if ever they are interested in these stones :-))and then use that valuable foreign exchange to construct real stuff for people who are suffering.

    By Blogger thennavan, at 11:52 AM  

  • Hari,

    I somehow feel world is moving towards an era of no big heavy weights...am not sure if CSR wld stand in a market of extreme competition as the companies struggle hard to maintain their balances.....

    By Blogger P-H-A-N-T-O-M, at 2:28 PM  

  • Hi Kaps,

    Very true. CSR is their secret of such long sustenance. Look at what Reliance Group has done to Gujarat. Dhirubhai Ambani is a God out there.

    Welcome to my blog. keep visiting.

    By Blogger hari, at 11:20 PM  

  • Chakra,

    For small and medium scale organisation, CSR would be more meaningful as a group effort. But undoubtedly every organisation has to participate in whatever way it can.

    By Blogger hari, at 11:22 PM  

  • Thennavan,

    I would say,let elections be strictly held only once every five years, there would be no poverty in our country.

    By Blogger hari, at 11:23 PM  

  • Hi Phantom,

    It is because of absence of concept of CSR in the Corporate culture now, that the Corporates are not able to sustain long and go on to become heavyweights.

    Why you still see TATA and Birla and Infosys too is a big heavyweight. They are all involved in a lot of meaningful CSR in their area of operation.

    By Blogger hari, at 11:26 PM  

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